Following the acquisition of the 10best website/property by the Gannett Company (USA Today Travel), a redesign became imperative to ensure a seamless integration within the same family.

The transformation aimed to create a cohesive and unified identity that aligns harmoniously with the Gannett Company's brand.

Our team played a crucial role in the transformation process. Working in close collaboration with USA Today's creative director (and team), we successfully established our new visual identity, encompassing our website, marketing materials, and upcoming travel apps, among other ventures.

Together, we ensured a seamless and unified presentation that resonates with our audience and reflects our shared vision for the future.

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